Selling Tips

The first thing you need to do is determine a reasonable price for your house. Silicon Realty can give you current information on what is happening in the marketplace, including prices of active, pending and sold properties in the immediate area. This is a key factor in getting your property sold at the best price, with the least hassle, in the quickest time. Mispricing a property in the beginning can have serious consequences later, if your house remains on the market for an extended time. Most sales occur in the first 90 days, when exposure to the market is new.

Silicon Realty can recommend repairs or cosmetic work based on experience in the field, which will significantly enhance the salability of your property. Put too much money in cosmetic repairs and you may be unable to recoup what you have spent. Not correcting other problems may seriously hinder the sale of your home.

Silicon Realty is familiar with the best means to market your property, which includes the exposure of your property to other real estate agents and the public. Many real estate transactions are cooperative sales; that is, another agent brings the buyer to the property, through the marketing of the listing in the Multiple Listing Service. The choice of media and frequency of marketing depends a lot on the property and specific market. There is a misconception that advertising sells real estate. Studies have shown the 82% of real estate sales are the direct result of agent contacts through previous clients, referrals and other agents.

Another advantage of using a real estate agent is security. A real estate agent accompanies the buyer to your house, pre-screening and pre-qualifying them beforehand, thus you do not have to show your house personally to unqualified strangers.

As a third party, Silicon Realty can help you objectively evaluate an offer. This is the beginning of an involved process of appraisals, inspections and financing with many potential pitfalls. Between the initial sales agreement and the closing, inspections may require unexpected repairs or there may be a cloud on the title or a problem with the buyer's credit. A legally binding agreement with an earnest money deposit to be held in escrow till closing is a must, thus insuring a committment on the part of the buyer to diligently attempt to secure their loan.